Scheduled to open in Fall 2026 new flagship location in Shanghai is a bold new expression of the brand. Balancing femininity and strength through a signature façade of bespoke soft pink crushed diamond glass that glows and sparkles like a jewel box, it acts as a modern interpretation of the brand’s heritage, creating an unforgettable visual statement. Expansive storefront windows, impactful digital video screens, and illuminated logos enhance visibility and invite discovery.

Inside, an immersive experience awaits with a fresh approach to customer experience through layered materials, decorative details, and a thoughtfully curated journey. Diamond lattice black-and-white flooring with sparkling accents creates a dynamic foundation throughout the space. Complementary pink grasscloth wallcoverings add warmth, texture, and sophistication. Sculptural moldings and trims frame product presentations, elevating the shopping environment. Strategic use of beveled mirrors integrated into fixtures and displays create reflections and light play across surfaces amplify sparkle and movement, adding energy and sophistication to the space. Grand chandeliers featuring dazzling cascades of crystal beads serve as focal points throughout the store and amplify glamour while illuminated ceiling coves create hierarchy, depth, and a dynamic play of light.

The customer is welcome to a Journey of Discovery where a clearly defined room layout encourages exploration and creates a sense of wonder throughout the customer experience. Inspired by traditional Chinese architecture, customers move through a series of scalloped decorative screens that define each room. Reinterpreted through the brand’s lens as carved, illuminated glass features, these architectural moments add drama, theater, and a strong sense of place. Beauty moments are thoughtfully sprinkled throughout the customer journey, creating unexpected opportunities for discovery and engagement beyond the dedicated Beauty destination, encouraging customers to explore, interact, and discover new categories as they move through the space, reinforcing a lifestyle-driven shopping experience, seamlessly connecting fashion, beauty, and fragrance while deepening customer immersion in the brand world.

A dedicated Beauty space introduces a richer, darker material palette for a sophisticated and luxurious atmosphere. Lighting becomes more intimate and refined to complement the richer material palette. Specialty wallcoverings combine shimmering vertical striations with horizontal silver bands, adding depth and refinement. A striking fragrance wall serves as the room’s focal point, elevating the fragrance shopping experience and a pink faceted mirror and pink marble fragrance bar encourages product discovery and engagement.

Luxurious fitting rooms offer a comfortable and private elevated customer experience, featuring luminous chandeliers, illuminated mirrors, and focal walls framed with scalloped detailing continuing the language of local architectural influences. Plush seating, decorative sconces, and greenery create a warm, residential feel. The shopping experience culminates in a dedicated checkout area anchored by a large digital screen, creating a memorable final brand touchpoint.

-Shanghai, People’s Republic of China, Fall 2026